Our Teams
The Marketing branch sits within the Division of External Engagement. Our purpose and aspiration is to protect and promote the ÐÓ°ÉÖ±²¥â€™s reputation, leading marketing, and brand activities both locally and globally.
We provide services and advice that advance the ÐÓ°ÉÖ±²¥â€™s research, teaching and learning and engagement aspirations. With a strong ambition for driving growth and reputation, branch activities are centred around uplifting the ÐÓ°ÉÖ±²¥â€™s reputational goals and revenue targets. Our branch is comprised of four teams:
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Brand and Acquisition
Our Brand and Acquisition team build the ÐÓ°ÉÖ±²¥â€™s brand and reputation and deliver high quality, insight-driven marketing in support of the ÐÓ°ÉÖ±²¥â€™s core objectives. This team is a core strategic function of the Marketing branch and are responsible for delivering short and long-term marketing strategies to support growth in student numbers and research grants, contracts and consulting. The Brand and Acquisition team champions insight-driven marketing and excellence in channel planning with a focus on top of funnel marketing, brand and research reputation, lead generation and digital marketing excellence. The team comprises of:
- Acquisition - drives performance and delivers value to the ÐÓ°ÉÖ±²¥ through effective recruitment marketing plans and campaigns.
- Brand -Ìýresponsible for developing long-term marketing initiatives which elevate the awareness, reputation and perception of our ÐÓ°ÉÖ±²¥ brand.
- Creative -Ìýa team made up of talented graphic designers, copywriters and videographers, producing key recruitment, research and reputational resources for the ÐÓ°ÉÖ±²¥.
- Digital Marketing -Ìýa centre of excellence for the ÐÓ°ÉÖ±²¥, creating compelling digital experiences focused on future students and their influencers.
- Research and Innovation -Ìýpivotal for managing and advancing the ÐÓ°ÉÖ±²¥â€™s research reputation through campaigns, initiatives and engaging content pieces.
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Marketing Operations
The Marketing Operations team ensure capabilities and services across;
- web operations,
- events and
- three faculty marketing and recruitment teams.
Effective operations means delivering the expertise and resources that enable other departments to do their job and achieve their goals.
Marketing Operations is an enabler and partner to drive shared initiatives, most notably with the faculties and colleagues across the branch. This team is integral to outstanding service delivery and fostering effective collaboration and is central to delivering reputation and revenue objectives for the ÐÓ°ÉÖ±²¥.
The team includes:
- Events - partners with key areas across the ÐÓ°ÉÖ±²¥ to design, deliver and lead high-quality events.
- Faculty Spokes - drives faculty priorities and focuses on delivering local initiatives, support and advice to faculty stakeholders.
- Web Operations - responsible for the governance and strategic direction of the ÐÓ°ÉÖ±²¥'s website and provides critical web training to the wider ÐÓ°ÉÖ±²¥.Â