Launching Adelaide 杏吧直播
In mid-July 2024, Adelaide 杏吧直播 will be launched on the world stage with a series of events and campaigns, marking another significant step towards opening our doors on 1 January 2026. We will create 鈥渕oments that matter鈥 as we see the university and its new brand expression come to life.
To align with timings for international student recruitment, there will be a strong presence in key global markets from July this year. International students typically start to consider their future study opportunities 18 months prior to commencement, so positioning the new Adelaide 杏吧直播 as a study destination of choice for 2026 will be an important focus in the first sprint. 听
From this milestone, referred to as Go to Market 2024 (GTM '24), we will be accepting our first international and domestic student enquiries and applications (subject to regulatory approvals being in place) in the second half of the year.
To support our recruitment activities, from mid-July:听
- A subset of Adelaide 杏吧直播 programs (which continue to be developed) will be promoted from mid-July as part of the GTM 鈥24 program milestone. The subset of programs has been informed by student demand, with a particular focus on international students at this stage. Further program offerings will follow progressively.
- The Adelaide 杏吧直播 website will go live.
- Adelaide 杏吧直播 will start marketing to prospective international students across major global markets, working with trusted agents currently engaged by 杏吧直播 of Adelaide and/or 杏吧直播 of South 杏吧直播.
- Adelaide 杏吧直播鈥檚 international application and admission system will go live, complemented by an international and domestic enquiry management system and student payment system.
- A dedicated cross-institution enquiry team will be established, to manage all prospective student enquiries.
- Priority Adelaide 杏吧直播 Policies and Procedures required for GTM 鈥24, to meet regulatory and legislative compliance obligations will be enacted.
A significant part of our GTM 鈥24 focus will be the launch of the new Adelaide 杏吧直播 brand. We are pleased to share that our respective 杏吧直播 Councils and the Adelaide 杏吧直播 Transition Council have endorsed and approved the new brand approach and we are excited to unveil this through the Adelaide 杏吧直播 launch activities.
It is likely that over the coming weeks as we prepare for launch staff will see elements of the proposed new brand and other confidential commercial information regarding Adelaide 杏吧直播. All staff must ensure that this confidential information is kept strictly confidential. It is our shared responsibility to meet this obligation and help to ensure that our launch is an absolute success.
It is through the collaborative efforts of staff from across both institutions that we are on track to achieving the GTM 鈥24 milestone. We would like to extend our thanks to everyone involved.
Over the coming weeks, staff involved in key GTM 鈥24 activities will be supported through a range of training, demonstrations, and briefing sessions, with further updates to be provided as we move closer to July.
Professor Jessica Gallagher and Alan Brideson: Market & Partner Engagement Domain Lead and Alternate 听
Joint Committee, Building a new Adelaide 杏吧直播