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To support the transition to a potential new Adelaide ÐÓ°ÉÖ±²¥, key enabling capabilities must be established, which includes a critical path to market by mid-2024 ready to commence operations in January 2026. Ìý

The outlined student recruitment and brand as the priority drivers. The target objective is to develop and transition to a coordinated and integrated marketing, recruitment, communications, and engagement plan over key stages.

The Market & Partner Engagement Domain is in full swing, with the following work packages now top of mind:

• developing a new and exciting brand
• working in close collaboration with the Curriculum Domain to establish product information
• identifying priority markets and mapping key recruitment channels
• exploring an optimal ‘tech stack’ to enable go to market activities such as web platforms and content and customer management systems
• initiating reputational work to support advocacy of the proposed new university.

To support some of this critical work, we are currently in the process of securing a brand agency and market research partner. The initial focus will be on supporting international recruitment activities in response to the typical decision-making timelines for this cohort.

In other news, the Vice Chancellors were recently interviewed by The Chronicle – the largest US-based newsroom covering colleges and universities from around the world. They talk to the transformational benefits of the proposed new Adelaide ÐÓ°ÉÖ±²¥ to global audiences, so we encourage you to .

Please also keep an eye out for an email this week inviting you to register for an upcoming co-creation event that will focus on building our proposed strategic intent for the new university, if created.

Dr Jessica Gallagher and Alan Brideson
Market & Partner Engagement Domain Lead and Alternate Ìý
Joint Committee, Building a new Adelaide ÐÓ°ÉÖ±²¥