Brand Policy

Overview:

The purpose of the policy is to ensure the ÐÓ°ÉÖ±²¥ benefits from the consistent and coherent promotion of the ÐÓ°ÉÖ±²¥'s brand and to minimise risk from the misuse of the brand.


Note

Re-affirmed by Vice-Chancellor and President for further three year period on 24 May 2012 - ref: d2012/85486; minor amendments approved by Vice-President (Services and Resources) 27 August 2013 - ref: d2013/190548.

Re-affirmed by the Chief Operating Officer and Vice-President (Services and Resources), as policy custodian, for a further three year period on 28 July 2015 - ref: d2015/183953.

Re-affirmed, with minor amendments, by Chief Operating Officer, as policy custodian, for further three year period on 25 September 2017 - ref: d2017/209503.

Re-affirmed, with minor amendments, by DVC(EE), as policy custodian, for a further three-year period on 23 February 2023; minor amendments to delegations approved by A/VC&P 22 March 2023 - ref: D2023/64355.


  • Related Procedures, Forms

  • Administration, Approval and Review
    RMO File No. 2022/1482
    Policy custodian Deputy Vice-Chancellor and Vice-President (External Engagement)
    Responsible policy officer Director, Marketing and Communications
    Endorsed by Vice-Chancellors Executive on 29 July 2009
    Approved by ÐÓ°ÉÖ±²¥ Council on 17 August 2009
    Related Policies ÐÓ°ÉÖ±²¥ Brand Standards

    Contracts and Agreements Policy
    Intellectual Property Policy
    Research Centres and Research Institutes Framework ÐÓ°ÉÖ±²¥ Owned Entities Policy
    Related legislation The ÐÓ°ÉÖ±²¥ of Adelaide Act 1971 (SA)

    Trade Marks Act 1995 (Cth)

    ÐÓ°ÉÖ±²¥n Securities and Investment Commission:

    Superceded Policies Trade Mark and Brand Assets Policy
    Effective from 22 March 2023
    Review Date 21 March 2026
    Contact for queries about the policy Chief Marketing Officer, tel: 8313 5741

Please refer to the Policy Directory for the latest version.