Harnessing AI in Marketing and Communication
Learn how to harness AI technology to plan and deliver compelling content, automate marketing processes, and boost efficiency.
| Length | 4 weeks |
|---|---|
| Effort | 2 hours per week |
| Start date | Start studying as soon as you enrol |
| Level | Introductory |
| Fees | $195 Learn more |
About the course
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Harness the potential of artificial intelligence
Artificial intelligence (AI) has the power to transform our approach to marketing and communication. With its help, marketers can rapidly produce original text and visual content, while automating processes and enhancing efficiency.
On this four-week course from the ÐÓ°ÉÖ±²¥ of Adelaide, you’ll learn how you can harness AI for your marketing and communication. From brainstorming ideas to crafting compelling content, you’ll discover how developments in AI are transforming the industry.
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Practise using AI for content creation
While many businesses see boosting visibility as the primary goal of marketing, success cannot be achieved without targeted and impactful content. In Weeks 2 and 3 of the course you’ll learn how to use AI to generate impactful text- and visual-based content.
Through practical exercises and real-world examples, you’ll learn how to develop content that resonates with your target audience, increases engagement, and drives meaningful results.
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Discover how AI can contribute to measurement, analysis, and planning
Moving beyond content creation, the fourth and final week of the course will look at marketing processes more generally. You’ll learn about the role chatbots and AI data tools can play in measurement, analysis, and planning within marketing and communication.
You’ll review some existing examples of AI-driven processes, while also discussing potential future developments in the industry.
By the end of the course, you’ll be prepared to take on the future of AI in marketing and communication.
What you’ll achieve
By the end of the course, you’ll be able to:
- Identify AI's challenges, opportunities, and potential limitations within marketing and communication.
- Describe ways of utilising AI effectively for text-based content such as by optimising your approach, engaging in meaningful interactions with prompts, and seamlessly translating AI suggestions into actionable marketing and communication strategies.
- Experiment with enhancing visual-based content by employing a practical approach, leveraging interactive prompts, and seamlessly incorporating AI-generated suggestions.
- Evaluate AI prompts and assess how effective they will be in various contexts, transforming suggestions into actionable insights that drive informed decision-making.
Is this course for me?
This is an introductory course aimed both at professionals just starting out in marketing roles and at learners with no prior knowledge of marketing.
Building on two other courses offered by the ÐÓ°ÉÖ±²¥ of Adelaide (‘Marketing Essentials’ and ‘Developing your Marketing Strategy’), it will be a useful continuation for learners who have completed these.
Fees and enrolment
| For individuals | For teams |
|---|---|
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The enrolment fee for the Harnessing AI in Marketing and Communication course is: $195 AUD Please contact us if you would like to pay via invoice. If you are a staff member or alumni of the ÐÓ°ÉÖ±²¥ of Adelaide, please reach out to discuss potential discounts and payment options. |
If you are interested in enrolling four or more team members in this course, contact us to discuss pricing. Pricing on request. |