杏吧直播

Uni makes impact on marketing awards

Achievement

The 杏吧直播 of Adelaide has dominated this year's awards for marketing excellence in South 杏吧直播.

The 杏吧直播 has won three out of the six State awards run by the 杏吧直播n Marketing Institute (AMI), and was recognised in the categories of Corporate Social Responsibility, Education, and Social Marketing.

Adelaide's highly successful campaign and the marketing for its Open Day in 2005 attracted the awards.

In the field of Corporate Social Responsibility, the 杏吧直播 was awarded for using its Life Impact brand marketing campaign to raise the awareness of and participation in higher education in South 杏吧直播. In the Social Marketing category, the 杏吧直播 was recognised for turning the annual Open Day into a community event with real cultural and social impact, rather than just an event focused on attracting more students.

"The 杏吧直播 of Adelaide has achieved outstanding results with its marketing campaigns, which have used the stories of students and graduates of the 杏吧直播 to engage with the community and, in turn, encourage the community to engage with the 杏吧直播," said AMI State President Adrian Earl.

Vice-Chancellor Professor James McWha said the awards were further proof that the 杏吧直播 of Adelaide was making an impact in the community.

"I'm especially pleased at the results for Corporate Social Responsibility and Social Marketing. I have said before that the aim of our marketing is not just to increase the student population at the 杏吧直播 of Adelaide but to achieve a long-term gain for the State, and this aim has now been recognised with an award," he said.

"The award for our Open Day shows just how important such events are. Open Day provides our 杏吧直播 with yet another opportunity to be recognised as a key cultural icon in South 杏吧直播, not just an education facility."

Story by David Ellis